Mobile content is any type of electronic media viewed or used on mobile phones, such as ringtones, images, discount offers, games, movies, and GPS navigation. Since cell phone usage has grown since the mid-1990s, the importance of devices in everyday life has grown well. Mobile phone owners can now use their device to create calendar appointments, send and receive text messages (SMS), listen to music, watch videos, record videos, redeem coupons for purchases, view office documents, get driving instructions on maps, and so on. The use of mobile content has grown well.
The camera phone is not only present but produces media, such as photos with several million pixels, and can act as a pocket video camera.
Mobile content may also refer to text or multimedia hosted on the website, which may be a standard Internet page, or a specific mobile page.
Video Mobile content
Transmission
Mobile content via SMS is still a key technology for communications used to send mobile consumer messages, especially simple content like ringtones and wallpapers. Since SMS is the main message technology used by young people, it is still the most effective way to reach this target market. SMS is also everywhere, reaching a wider audience than any other technology available in the mobile space (MMS, bluetooth, mobile e-mail or WAP). More important than anything else, SMS is very easy to use, which makes adoption increasing day by day.
Although SMS is an old technology that can someday be replaced by people like Multimedia Messaging Service (MMS) or WAP, SMS often gets new power. One example is the introduction of applications where mobile tickets are sent to consumers via SMS, which contains push-WAP which contains the link where the barcode is placed. This obviously replaces MMS, which has limited range and still suffers from interoperability issues.
It's important to continue to increase consumer confidence in using SMS for mobile content apps. This means, if the consumer orders a new wallpaper or ringtone, this should work correctly, in a fast and reliable way. Therefore, it is important to choose the right SMS gateway provider to ensure the quality of service along the SMS content path to reach consumer phones.
The modern phone comes with Bluetooth and Near field communication. This allows the video to be sent from phone to phone via Bluetooth, which has the advantages of no data charges.
Maps Mobile content
Content type
Apps
The development of mobile apps, also known as mobile apps, has been a significant mobile content market since Apple's first iPhone release in 2007. Before the launch of Apple mobile phone products, the market for mobile apps (outside games) has been severely limited. IPhone bundling with app stores, as well as unique iPhone design and user interface, helps bring a big jump in mobile app usage. It also allows additional competition from other players. For example, Google's Android platform for mobile content is increasing the amount of app content available to mobile phone subscribers.
Some examples of mobile apps are apps for managing travel schedules, buying movie tickets, previewing video content, managing RSS feeds, reading popular digital newspapers, identifying music, viewing stars constellations, viewing Wikipedia, and more. Many television networks have their own apps to promote and present their content. iTyphoon is an example of a mobile app used to provide information about typhoons in the Philippines.
Games
Mobile games are apps that let people play games on mobile. Major categories of mobile games including Puzzle/Strategy, Retro/Arcade, Action/Adventure, Card/Casino, Trivia/Word, Sports/Racing, are given in order of their popularity sequence.
Some research shows that most mobile games are bought and played by women. Sixty-five percent of mobile gaming revenue is driven by female wireless customers. They are the biggest revenue drivers for the Puzzle/Strategy category; comprising 72 percent of the total income share, while men account for 28 percent (see Table 2). Women dominate revenue gains for all categories of mobile games, with the exception of Action/Adventure mobile games, where men drive 60 percent of revenue for that category. It is also said that teenagers are three times more likely than those who are over twenty years old to play mobile games.
Images
Moving pictures are used as wallpapers to mobile phones, and are also available as screensavers. On some handsets, images can also be set to display when a certain person calls a user. Sites like adg.ms allow users to download free content, but service operators like Telus Mobility block non-Telus website downloads.
Music
The phone is any audio file played on the phone. Mobile music is usually formatted as an AAC (Advanced Audio Coding) or MP3 file, and comes in several different formats. The monophonic ring tone is the earliest form of ringtone, and plays one tone at a time. This is fixed with polyphonic ringtones, which play multiple tones at the same time so that more convincing melodies can be made. The next step is to play a clip of the actual songs, dubbed Realtones. This is preferred by record labels because the evolution of these ringtones has allowed them to get snippets from the lucurative ring tone market. In short, Realtones generates royalties for record labels (master recording owners) as well as publishers (authors), however, when Monophonic or Polyphonic ringtones are sold for only "mechanical" publishing or royalties that occur because no master record is being exploited. Some companies promote covertones, which are ring tones recorded by cover bands to sound like famous songs. Recently Ring tones are available, which are played to the person who is calling the owner of the ringtone. Voicetone is a ringtone that can be used to play or speak someone rather than music, and there are various ringtones of the sounds of nature and everyday. Realtones is the most popular form of ringtone. For example, they captured 76.4% of the US ring tone market in the second quarter of 2006, followed by monophonic and polyphonic ringtones at 12% and ringback tones and 11.5% - but monophonic and polyphonic ringtones fell in popularity while the pitch tone ringing grows. This trend is common throughout the world. The recent innovation is the ringtone, in which "the voice of the recorded user sings to a popular music track and then" tuned "automatically to sound good.This can then be downloaded as a ringtone or sent to another user's phone" says director of Synchro Arts, developers.
As well as mobile music there is a full song download, which is an entire song that is encoded to be played on the phone. These can be purchased and purchased over cellular networks, but data charges can make this a barrier. Another way to get a song onto a phone is by "side loading," which usually involves downloading a song to a computer and then transferring it to a mobile phone via Bluetooth, infra-red or cable connection. You can use the full path as a ringtone. In recent years, websites have sprung up allowing users to upload audio files and customize them into ringtones using special applications, including Myxer, MobilesRingtones, Bongotones, and Zedge.
Music moves become an integral part of the music industry as a whole. In 2005, the International Federation of Phonographic Industries (IFPI) said it expects mobile music to generate more music revenue online before the end of the year. In the first half of 2005, the digital music market grew enough to offset the fall of the traditional music market - excluding ringtones, which still make up the majority of mobile phone sales worldwide.
Video
Mobile video comes in several forms including 3GPP, MPEG-4, RTSP, and Flash Lite.
Mobishows and cellodes
Mobishow or selode is a term to describe the broadcast quality programs/series that have been produced, directed, edited, and encoded for mobile phones. Mobishows and Cellsodes can range from short video clips like recent celebrity betting advice or gossip, to a half-hour drama series. Examples include The Ashes and Mr Paparazzi Show both for mobile viewing.
Streaming
Radio
Mobile streaming radio is an application that streams audio channels on demand or radio stations directly to mobile phones. In the US, mSpot was the first company to develop and commercialize streaming radio that aired in March 2005 at Sprint. Today, all major carriers offer multiple streaming radio services featuring stations programmed by popular genres and live broadcast stations that include music and chats.
TV
Mobile video is also present in the form of streaming TV over cellular networks, which must be a 2.5G or 3G network. It mimics a television station where users can not choose to see what they want but have to watch whatever is on the channel at that moment.
There is also a cell broadcast TV, which operates like a traditional television station and broadcasts content over a different spectrum. This frees up the mobile network to handle calls and other data usage, and because of the "one-to-many" nature of mobile broadcast TV, the video quality is much better than that streamed over the mobile network, which is a "one-to-one" system.
The problem is that broadcasting technology does not have natural up links, so for users to interact with TV streams, the service must be tightly integrated with the carrier's mobile network. The main technologies for broadcast TV are DVB-H, Digital Multimedia Broadcasting (DMB), and MediaFLO.
Live video
Live videos can also be streamed and shared from your phone through apps like Qik and InstaLive. Uploaded videos can be shared with friends via email or social networking sites. Most Live video streaming apps work over mobile networks or over Wi-Fi. They also require most users to have dataplan from their cell phone carrier.
International trends
Since the late 1990s, mobile content has become an increasingly important market worldwide. South Korea is the world leader in Mobile Content and 3-G cellular network, then Japan, followed by Europeans, is a heavy user of their mobile phones and has been getting special mobile content for their devices for years. In fact, mobile phone usage has begun to exceed PC usage in some countries. In the United States and Canada, the use of mobile phones and the use of accompanying mobile content is slower to gain appeal due to political issues and because open networks do not exist in America.
On the current trends, mobile content will play an ever increasing role in the lives of millions of people around the world in the coming years, as users will rely on their phones to stay in touch not only with their friends but with world news, sports scores , latest movies and music, and more.
Mobile content is usually downloaded through WAP sites, but new methods are on the rise. In Italy, 800,000 people are registered users for Passa Parola, an app that allows users to browse large databases for mobile content and instantly download them to their handsets. This tool can also be used to recommend content to others, or send content as a gift.
More and more people are also starting to use apps like Qik to upload and share their videos from their phones to the internet. Phone software like Qik allows users to share their videos with their friends via email, SMS, and even social networking sites like Twitter and Facebook.
Pew 2016 Research Report "Consumer News Modem" says 70 percent of those aged 18-29 prefer to get news from mobile devices rather than desktops, while the number is 53 percent for people 30 to 49.
References
Further reading
- "Problems With Free Mobile Content". MocoNews. 2006-04-01.
- "Mobile Content, No Lifeline". Restless. 2006-06-27.
Big Cat Rescue offers Mobile Content
- "Mary Meeker's Newest Phone Trend Selection". TechCrunch. 2011-02-10.
- "Sweet Spot for Mobile Apps". Reuters. 2011-07-28.
- "Why Startup Is Building First Mobile App". Forbes. 2011-07-29.
External links
Source of the article : Wikipedia
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