Trung NguyÃÆ'ªn is a Vietnamese business group engaged in the production, processing and distribution of coffee. Trung NguyÃÆ'ªn is Vietnam's largest and largest coffee brand, and exports its products to more than 60 countries, including major markets such as G7, USA, EU, UK, Germany, China, Canada, Russia, Japan, Dubai and ASEAN including Singapore.
Group, was founded in 1996 in BuÃÆ''n Ma Thu? T, ?? k L? K Province, consisting of nine members, among them are: Trung Nguyen Corporation JSC, Nguyen Instant Coffee Nguyen Coffee Company JSC, Trung Nguyen Coffee LLC, G7 Commercial Services Company, ?? ng LÃÆ'ª JSC Tourism Company, NguyÃÆ'ªn Trung Franchise Company JSC and Coffee Hypermarket. His chairman and CEO is Dang Le Nguyen Vu (Vietnamese: Ng LÃÆ'ª NguyÃÆ'ªn V?), Known as Vietnamese Coffee King.
Video Trung Nguyên
Milestones
- 1996: ?? ng LÃÆ'ª NguyÃÆ'ªn V? founded Trung NguyÃÆ'ªn in BuÃÆ'Â'n Ma Thu? t city - the coffee capital of Vietnam.
- 1998: Opening the first coffee shop in H? ChÃÆ' Minh City.
- 2001: Presented in all domestic provinces, successful in franchising in Japan, Thailand, Cambodia...
- 2003: Launches G7 instant coffee.
- 2006: Develop G7 Mart, selected to serve in APEC 2006, start the "Coffee Sanctuary" project in BuÃÆ''n Ma Thu? t.
- 2008: Established an office in Singapore.
- 2010: Trung NguyÃÆ' weren coffee products are exported to more than 60 countries around the world, especially USA, Canada, Russia, UK, Germany, Japan, China, ASEAN, etc.
- 2012: Trung NguyÃÆ'ªn Coffee is the favorite coffee brand in Vi? t Nam.
Maps Trung Nguyên
Products
- Legendee simulates coffee mongoose coffee
- Fresh coffee
- Instant coffee G7: G7 3in1, G7 2in1, G7 Strong X2, Pure Black, Cappuccino, Passiona, White Coffee.
- Roasted coffee and ground coffee: Coffee Filter (1,2,3,4,5), Creative Coffee (1,2,3,4,5,8), Espreso, Mix (I, S, N, Premium Blend, Gourmet Blend, House Blend).
- Coffee nuts
- NguyÃÆ'ªn Trung coffee products use a variety of different coffee beans, including Robusta, Arabica, and Excelsa.
Coffee Weasel and Legendee
Trung NguyÃÆ'ªn is well known as an important producer and distributor of Luwak coffee (Vietnam: cÃÆ'n chÃÆ'nà ¢ n), Trung Nguyen weasel coffee, also known as Luwak coffee, both natural and simulated. Luwak coffee, widely cited as the world's most expensive coffee, is coffee made from coffee beans that have been eaten by Asian Luwak (Paradoxurus hermaphroditus) and other related civets, then passes through its digestive tract. After collection, thorough washing, sun drying, light roasting, and brewing, these seeds produce aromatic coffee with a bit of bitterness. The Legendee Coffee brand Trung NguyÃÆ'ªn is a simulated luwak coffee product, which uses synthetic enzymes to mimic the mongolish stomach acid, produces effects on flavors similar to real civet coffee, and reduces the need to rely on civet, which is now threatened in Vietnam due to excessive hunting. In August 2010, Trung Nguyen Dang's CEO Le Nguyen Vu reported that the company has begun producing natural (non-simulated) coffee mongoos under the Weasel sub-brand. Due to the complicated production process, only 40-50 kg of Weasel coffee is produced every year. This product is much more expensive than other company's products: 1 kg of Weasel coffee bag costs $ 3,000, six times higher than Indonesian luwak coffee. Dang has claimed, however, that the Vietnamese version of Trung Nguyen has a higher quality, since production depends on wild or free-range civets who choose the best coffee beans themselves, instead of being confined and force-fed feeding.
Production and facilities
Currently, Nguyen Trung has a four factory system:
- B? c Giang Instant Coffee Factory
- BuÃÆ'Â'n Ma Thu? t Bake Factory and Coffee Powder
- Trung NguyÃÆ'ªn - Saigon Coffee Factory
- BÃÆ'¬nh D ?? ng Instant Coffee Factory
Distribution
Along with producing and processing coffee beans, Trung NguyÃÆ'ªn operates a nationwide chain of more than 1,000 coffee shops in Vietnam to distribute its products, which first opened in October 1998 in Ho Chi Minh City. The first coffee shop in Hanoi opened in 2000, at which time 100 outlets have been established. Over the following years, franchises were opened in Japan, Thailand, Cambodia, Malaysia and China. The first outlets outside Asia opened in Germany and New York City in 2006. The company's future plans include the further development of its international presence in China, the United States and Europe.
The distribution of products in Australia is unclear, due to a dispute between Trung NguyÃÆ'ªn and the Australian distribution company, Dynamic Food Brokers, the owner of the trungnguyen.com.au domain name, which claims to be an authorized distributor abandoned by Trung Nguyen without some notice time before 2008.
Distributor of Grocery Asia Company in the US is H L Foods in Los Angeles, CA. H L Foods does not provide what is termed a "major" supermarket in the US, the company specializes in distribution to Asian-themed shopping. The US Online Distributor is Heirloom Coffee LLC, operating the URL http://www.Trung-Nguyen-Online.com since 2005. Official official sales in the UK and some continental European countries are done by Dragon Coffee from URL http://www.trung -nguyen-online.co.uk/since 2008.
Trung Nguyen has won the following prizes and titles
- The "Yellow Star from Vietnam in 2003" gift was offered by the Vietnam Young Companies Association.
- Selected 4 years in a row "Vietnamese quality goods" by customers (1999-2002)
- Selected in "Big 5" from Agricultural & amp; Food in choosing "quality goods from Vietnam" in 2002.
- The Director General - Mr. Dang Le Nguyen Vu has won the Red Star Enterprise Prize awarded by the Vietnam Young Companies Association in 2001.
- Be the first Vietnamese Company to have applied the franchise trademark form at home and abroad.
- Became the leading coffee trademark in Vietnam.
Coffee farmer Nguyen Trung has been certified by EUREPGAP and Utz Kapeh for safe and sustainable "coffee planting" practices.
See also
- List of coffee shop chains
References
External links
- Official website
Source of the article : Wikipedia
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