Niche blogging is the act of creating a blog with the intention of using it to market to a particular niche. Niche blogs (also commonly referred to as "niche websites") may appeal to "geographic areas, special industries, ethnic or age groups, or certain other groups of people." While it can be said that every blog, in some form, niche blog, the term that applies to marketing refers to a particular type of blog.
Both blogging and niche marketing are new concepts. However, in just the last few years, the concept of niche blogs emerged.
Typically, niche blogs will contain affiliate links or similar ads (pay per click or product or both). In some cases, the purpose of a niche blog is to encourage the reader to visit another website that can then try to sell the reader of the product or service.
Niche blogging and splogging are often difficult to distinguish. However, niche blogging dependence on pay-per-click advertising and other revenue streams typically requires that the blog has valuable content related to their chosen niche, unlike splog.
Video Niche blogging
Popularity
The popularity of niche blogging among new marketers can be attributed to several factors, including cost, adaptability, and generating traffic.
Cost
Blogging can be a low-cost operation using a free hosting platform, including WordPress, Blogger, and Tumblr. Bloggers who choose to invest can buy a domain name or self-host their blog for a fee. Hosted blogs are very popular, because Google also takes the speed of websites as a ranking factor because it recommends webmasters to host their blogs on high quality servers.
Effectiveness
As far as companies run websites, niche blogs are an effective marketing tool because of their more organic, less sales-oriented nature. By providing users with useful content, such as user guides and experience, rather than just throwing sales, niche blogs encourage brand and product awareness, and are therefore popular in various industries in addition to corporate websites.
Audience targeting
Niche bloggers generate revenue by targeting readers in their niche, whether it be a fellow group of professionals in the business, or potential clients. The choice of influence of target audiences that topics bloggers choose to cover, as well as how they present and promote their writings.
Profitability
If properly built niche blogs can provide their bloggers with a nice income. From just some extra income to help pay a monthly bill to a generous amount that can replace their full-time salary or take over the whole. The reason is that this type of blog targets certain types of audiences closer to the final stages of purchase funnel.
Maps Niche blogging
See also
- Blogosphere
References
Source of the article : Wikipedia
0 Comments