Lacoste ( French pronunciation: Ã, [la'k? st] ) is The French clothing company, founded in 1933 by tennis players RenÃÆ'  © Lacoste and Andrà ©  © Gillier. It sells clothes, footwear, sunglasses, leather goods, perfumes and watches. In recent years, Lacoste introduced home line tarps and towels. The company can be recognized by the green crocodile logo. Renà ©  © Lacoste, the founder of the company, was nicknamed "Crocodile" by fans for his tenacity on the tennis court. In November 2012 Lacoste was purchased directly by the family group Maus FrÃÆ'¨|res family.
Video Lacoste
History
Renà ©  © Lacoste founded La Chemise Lacoste in 1933 with Andrà ©  © Gillier, owner and president of France's largest knitting manufacturing company at the time. They started producing a revolutionary tennis shirt that Lacoste designed and worn on a tennis court with a crocodile logo embroidered on the chest. Although the company claims this as the first example of a brand name that appears outside a clothing article, "beginning in the 1950s, Izod produced a garment known as Izod Lacoste under license for sale in the US The partnership ended in 1993 when Lacoste retrieving US exclusive rights to distribute t-shirts with his own brand In 1977, Le Tigre Clothing was founded in an attempt to compete directly with Lacoste in the US market, selling similar clothing, but featuring tigers instead of signatures Lacoste Crocodile.
More recently, the popularity of Lacoste has soared due to the work of French designer Christophe Lemaire to create a more modern and classy look. In 2005, nearly 50 million Lacoste products were sold in more than 110 countries. Visibility increased due to a contract between Lacoste and several young tennis players, including American tennis star Andy Roddick and John Isner, veteran Frenchman Richard Gasquet, and Swiss Olympic gold medalist Stanislas Wawrinka. Lacoste has also begun to increase his presence in the world of golf, where he recorded two-time Masters Tournament champion JosÃÆ'Â © MarÃÆ'a OlazÃÆ'¡bal and Scottish golfer Colin Montgomerie has been spotted wearing Lacoste shirts in the tournament.
Bernard Lacoste became seriously ill in early 2005, which led him to move Lacoste's presidency to his younger brother and his closest collaborator for many years, Michel Lacoste. Bernard died in Paris on March 21, 2006.
Lacoste licenses its trademark to various companies. To date, Devanlay has exclusive clothing licenses worldwide, although today Lacoste Polo Shirts are also manufactured under license in Thailand by ICC and also in China. Pentland Group has exclusive worldwide license to manufacture Lacoste footwear, Procter & amp; Gamble has an exclusive worldwide license to produce fragrances, and CEMALAC holds the license to produce Lacoste bags and small leather goods.
In June 2007, Lacoste introduced their first e-commerce site for the US market.
In 2009, Hayden Christensen became the face of the Challenge perfume for men.
In September 2010, Christophe Lemaire resigned and Felipe Oliveira Baptista succeeded him as creative manager of Lacoste.
Renà ©  © Lacoste Foundation is a community program developed to help children play sports at school.
In March 2016, the company opened a new outlet in Fashion Street, Budapest.
In 2017, tennis player Novak Djokovic was named the brand ambassador for Lacoste. This obligation includes a five year contract and he will appear in an advertising campaign.
Maps Lacoste
Brand management
In the early 50s, Bernard Lacoste teamed up with David Crystal, who at the time had Izod, to produce Izod Lacoste suits. In the 1970s and 1980s, it was very popular among teenagers who called T-shirts only Izod. While the union is profitable and popular, parent company Izod Lacoste (Crystal Brands, Inc.) is burdened with debts from other business ventures. When attempts to separate Izod and Lacoste to create income did not reduce the debt, Crystal sold half of Lacoste back to France and Izod was sold to Van Heusen.
However, starting in 2000, by employing the new fashion designer Christophe Lemaire, Lacoste began to take control of the brand name and logo, curbing their brand settings. Currently, Lacoste once again returns to the elite status he held before the brand management crisis around 1990.
Lacoste was involved in a long dispute regarding the logo with a Hong Kong-based sports clothing company, Crocodile Garments. At that time, Lacoste used the right-facing crocodile logo (registered in France in 1933) while Crocodile used the left-facing one (registered in various Asian countries in the 1940s and 1950s). Lacoste tried to block applications from Crocodile to register his logo in China during the 1990s, a dispute ended in the settlement. As part of the deal, Crocodile agrees to change the logo, which now makes the skin more agile, larger eyes and vertically rising tails.
Sponsors
Tennis
- Federico Delbonis
- Benoit Paire
- Julien Benneteau
- Nicolas Mahut
- Pierre-Hugues Herbert
- Christina McHale
- Pablo Cuevas
- Novak Djokovic
- Albert Ramos-ViÃÆ' Â ± olas
- Guillermo Garcia Lopez
- Pablo Andujar
- Roberto Bautista Agut
- Dominika Cibulkova
- Hyeon Chung
Brand resellers
Lacoste operates a large number of Lacoste boutiques around the globe which are located as concessions in leading department stores and as well as independent place stores. In the UK, Lacoste is available from various stores including, JD Sports, KJ Beckett and John Lewis Partnership. Likewise in the United States, the Lacoste brand can be found in stores such as Saks Fifth Avenue, Nordstrom, Lord & amp; Taylor, Neiman Marcus, Bloomingdale's, Macy's, Belk, Halls, and other independent retailers. In Canada, Lacoste is sold at Harry Rosen, Hudson's Bay (retailers), own boutiques, and other independent retailers. In Australia, it is sold at David Jones, and Myer.
Controversy
Environmental practices
In July 2011, Lacoste, along with other major fashion and sports brands including Nike, Adidas, and Abercrombie & amp; Fitch, is the subject of Dirty Laundry , a report by environmental group Greenpeace. According to report findings, Lacoste is accused of working with suppliers in China who contribute to pollution of the Yangtze and Pearl Rivers. Samples taken from one facility belonging to the Youngor Group located in the Yangtze River Delta and the other belonging to the Good Immersion Factory Ltd located in the Pearl River Delta tributaries reveal the presence of harmful and persistent hazardous chemicals, including alkylphenol, perfluorinated compounds and perfluorooctane sulphonates.
Palestinian art censorship
In December 2011 Lacoste was accused of censoring the work of Palestinian artist Larissa Sansour. Sansour was originally included in a short list of eight nominees for the prestigious Lacoste award - a competition organized by Musà © à © e de l'ÃÆ'  ¢ ÃÆ'  ¢ ÃÆ'  ¢ à l  ¢ à ¢ â,¬Â ¢ à ¢ â,¬Â ¢ à ¢ â,¬Â ¢ à ¢ â,¬Ã ¢ à ¢ â,¬Ã ¢ à ¢ â,¬Â ¢ à ¢ à ¢ à ¢ ?? â,¬? Sansour's entry into the competition is titled "Nation Estate", which involves a series of "sci-fi dystopic images based on Palestinian recognition to UNESCO". In this work, Sansour imagines a country contained in a skyscraper, with each floor representing a replica of "a lost city" including Jerusalem, Ramallah and Sansour's own hamlet in Bethlehem.
A month before the jury's election is to meet to elect the winner, however, Musà © e de l'ÃÆ' â € ° lysÃÆ' © e tells Sansour that Lacoste has changed his mind about putting his work into competition and asked the Museum to remove it as a candidate who calls his work "too pro-Palestinian". Sansour immediately went public with his story and within 48 hours Musà © à © e de l'ÃÆ'â € lysÃÆ' © e came out in his support announced, in a press release, that he had decided to suspend his relationship with Lacoste as a sponsor of this. prize for insistence not to include Sansour from the competition. The museum stressed that its decision to end the competition was in line with the organization's 25 year commitment to artistic freedom.
Lacoste's efforts to censor Sansour's work led to widespread international negative media reports about corporate actions and a new discussion of the role of private sector companies in art sponsorship.
See also
- Croc O 'shirt
- Crocodile Clothing
- Izod
- Izod Lacoste
- Lacoste Essential (fragrance)
- Fred Perry
- Sergio Tacchini
References
External links
- Official website
- Official page on Facebook
- Official account on Twitter
- Lacoste - brand and company profiles in Fashion Model Directory
Source of the article : Wikipedia
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